FACEBOOK WATCH / FOCUS FEATURES DIGITAL SERIES
“YOU KNOW THAT SCENE”
Promoting past and present Focus Features films in a culturally relevant way by celebrating iconic moments in cinema.
Role: Creative Director
DRYBAR
(Drybar sold to Helen Of Troy $255 Million, ).
‘A Million Reasons’ social campaign.
Customers loved the service but felt it was a luxury for special occasions. This gave customers a million fun reasons to visit beyond special occasions.
Role: Sr. Copywriter.
AD: Lilly Gregorian.
WESTERN DIGITAL G-Tech Armorlock: Product landing pages, banners, paid ads.
Role: Sr. Copywriter.